THE ASK: How can iFLY raise awareness for their Flight School program for kids, and convince parents to enroll their kids in this program?
THE PROBLEM: Many parents are unaware of iFLY’s flight school for 4-16 year olds and the flight school’s ability to help their children gain new skills. We need to inform parents on how flight school not only helps young students grow as people, but also adds enjoyment to their educational experience.
OUR SOLUTION: Create ads informative enough to intrigue parents and animated enough for their children to want to show them with a bright and animated art direction.
The Situation:
iFLY is nationally known as an attraction filled with fun for all those who want to experience indoor skydiving. Although they promote their Flight School, many parents do not see it as a safe educational space for their children.
The Realization:
Apart from the learning of fun and exciting aerial tricks, iFLY’s Flight School increases children’s overall personal development skills such as Teamwork, Leadership, Sportsmanship, Confidence and many more. Increasing a child’s self confidence allows them to become big dreamers with wild and unstoppable imaginations.
The Opportunity:
Create ads informative enough to intrigue parents and animated enough for their children to want to show them with a bright and animated art direction.
Our Tagline:
The only classroom that flies.
Our Campaign:
- 3 Print Ads
- 1 TV Ad
Our Campaign:
Insight
A parent’s priority is always their children and their happiness, no exceptions when it comes to a classroom setting. It is important to parents that their child is excited and engaged in what they are learning. In their eyes, education should never come at the cost of fun.
Print Ads
Our Print Ads include visual aids symbolizing a child's imagination as they are on their way to Flight School through outrageous forms of transportation.
TV Ad
Our TV is the ending of our campaign. As our print ads show a child on their way to school, our TV ad shows them coming home from their adventure.
I completed this semester project during my Creative Thinking and Ad Concept class my Spring 2021 semester at Texas State University alongside my three group members.
My Role: Strategist, Editor, Deck Flow + Presentation